The ethics of sustainability provides a clear sense of the principles that make sustainability more than just a simple problemsolving system, but make it an idea that is grounded in commonly understood ethical principles. Sustainability marketing for the poorest of the poor wiley online. According to ceo paul polman, what benefits the company also benefits the earth. In short, the ethics of sustainability provide the moral authority behind. For about 70 years, various institutions have tried to address this challenge. Business strategy and the environment 15 3, 171184, 2006. In outlining a 9 thesis for sustainability marketing for the poorest of the poor p. Microfinance institutions mfis have also brought the poor, particularly poor women, into the formal financial system and enabled them to access credit and accumulate small savings in financial assets, reducing their household poverty. However, apart from a few notable exceptions, microfinance has not typically reached extremely poor peoplethose at the lowest level of the economic ladder. Results from the dhs show that after the social marketing program started, there was a substantial increase in the proportion of women in the three poorest wealth quintiles using oral contraceptives agha et al. Financial sustainability, targeting the poorest, and. Insufficient water facilities, poor physical structures, low reliability of the service and facility designs, distance and time needed to collect water and low. However, sustainable development requires a vital component to its success and that is the elimination of poverty. Abstract recent work is reconceptualizing global poverty as an attractive growth opportunity for firms, that can simultaneously alleviate the.
Sustainability pathways the multiple benefits of sustainable agriculture in india the multiple benefits of sustainable fisheries in vietnam smallholders and family farmers sukomol and alpana mondal live with their two sons on a 0. Propoor sanitation marketing and sustainability beyond odf september 2011 introduction. For sustainability of the family poultry sector more collaboration among stakeholders, more research and training of all those involved are needed. The ethics of sustainability university of florida. In outlining a thesis for sustainability marketing for the poorest of the poor p. Marketled poverty alleviation in poor communities is benign but prospects of business sustainability are in vain. Sustainable trade and poverty reduction unep geneva. The perspective of the poor widespread poverty is an economic, social, political and moral problem. It is the purpose of this paper to explore, and bring attention to, these important implications, and to offer conceptual and practical suggestions for a sustainability marketing for the poor. Markets for the very poor, however, must first be created. Deepening sustainable value creation in marketled poverty. Bottom of the pyramid bop, also called base of the pyramid, term in economics that refers to the poorest twothirds of the economic human pyramid, a group of more than four billion people living in abject poverty.
Dutch investigative journalism platform investico deciphered unilevers sustainability code and discovered the grim truth at the heart of the paper maze. Concepts of poverty jonathan morduch introduction nelson mandela came out of retirement in february 2003 to speak on behalf of the make poverty history campaign in london, an effort to renew the global commitment to eliminating poverty worldwide. The focus of this study is to look at the financial efficiency of microfinance institutions in india and analyse their efficiency to reach women and the poorest of the poor. Water, sanitation and hygiene wash is at the centre of this ambitious new agenda with a distinct sector goal sdg 6 that envisions universal, sustainable, and equitable access to safe drinking water, sanitation and hygiene, as. Portfolio assignment sus1501 sustainability and greed. Furthermore, mnc investment at the bottom of the pyramid means lifting billions of people out of poverty and desperation, averting the social decay, political chaos, terrorism, and environmental meltdown that is certain to continue if the gap between rich and poor countries continues to widen. Sustainable development has long been a focus of aid efforts. This notion has major implications for the sustainability of global society in general, and for the concepts and practice of marketing in particular.
Threequarters of the worlds poorest people get their food and income from farming small plots of landtypically the size of a football field or smallerand most of them labor under difficult conditions. Director of the centre for corporate sustainability and environmental finance verified email at mq. Cgap the consultative group to assist the poorest a microfinance program financial sustainability and poverty reduction the relationship between financial sustainability and poverty reduction is more ambiguous. Impact, costs, and program sustainability shahidur r. Taking community led total sanitation to scale with.
Request pdf sustainability marketing for the poorest of the poor recent work is reconceptualizing global poverty as an attractive growth opportunity for firms. Building on this insight, the bottom of the pyramid concept provides a framework that highlights the untapped opportunities with the poorest of the poor, while at the same. How applicable then are current concepts of marketing to market models of poverty alleviation. Family poultry has got a huge potential to significantly improve the food security status of the rural poor in the short term and also create wealth in the long term. Communities triggered effectively with clts embark on a journey of rapid collective behaviour change. Khandker model is replicable but the concept of breed y our own institution from good foreign stock hume 1990. They are universal, meaning they are equally applicable to all countries with challenging targets for rich countries as well as poor. Chapter 36w challenges facing the developing countries 3 figure 1 countries of the world, classified by per capita gnp, 2000 income group u. Sustainability is the ability of a system to exist constantly at a cost, in a universe that evolves towards thermodynamic equilibrium, the state with maximum entropy. This is a summary of rural water supply sustainability challenges by well 1998. Strategy for water, sanitation and hygiene 20162030. Learning from that experience, the sdgs take a different approach. Karnani, aneel 2017 marketing and poverty alleviation.
In this paper, i am including not only the work of public, private and faithbased health facilities but social marketing, outputbased. This may be unconnected with the eclectic and indeed enigmatic nature of the construct and political idiosyncrasy that surrounds discussions on sustainability. Access development services, instituted and mandated to serve the poor and help them overcome poverty and live. The keynote address identified the context for eradicating poverty and achieving sustainable. Stakeholder marketing and supply chain corporate social responsibility issues. The prospects for financial sustainability are revolutionizing the microfinance field and suggest that a large proportion of the millions of poor people can be provided access to institutional microfinance. Making family planning accessible in resourcepoor settings. This notion has major implications for the sustainability of global. Sustainability marketing for the poorest of the poor kirchgeorg. If the address matches an existing account you will receive an email with instructions to retrieve your username. This report draws from 193 evaluations across care between 202017 to examine best of our results in sustainability. Edu focused bop approach is that it does not differentiate between priority and nonpriority areas.
The united nations sustainable development action plan, agenda 21, placed great importance on the multidimensional nature of poverty while bringing global attention to the concept of sustainability. The concept of serving the worlds poorest four billion or so people has been popular. Adb needs to take cognizance of the challenges and prepare to effectively harness. Request pdf sustainability marketing for the poorest of the poor recent work is reconceptualizing global poverty as an attractive growth opportunity for firms, that can simultaneously. Challenges in marketing socially useful goods to the poor u2niversity of california,berkeley vol. However, researchers and practitioners generally agree that the poorest of the poor are yet to benefit from.
A value chain and sustainability initiatives analysis melissa murphy, university of connecticut, stamford ct usa timothy j. A survey conducted in greater accra showed that even in relatively wealthier urban areas, only 50% of families were prepared to take a loan to build a latrine. It is now widely accepted that the private sector is a crucial partner in achieving this ambitious target. Challenges in marketing socially useful goods to the poor. Sustainable consumption as a derivative of sustainable development has resisted all attempts to offer single universalistic definition. The role of mobile in driving efficiency and sustainability in the food and agriculture value chain context findings recommendations appendices accenture accenture is a global management consulting, technology services and outsourcing company. Unilever is regarded as a champion of sustainability.
Why a healthy environment is essential to reducing poverty oecd. Sustainability marketing for the poorest of the poor. Business strategy and the environment, 15, 171 184. Sustainability marketing for the poorest of the poor sustainability marketing for the poorest of the poor kirchgeorg, manfred. But when us competitor heinz kraft tried to take over the company, unilever changed its shortterm strategy. Dowding, university of connecticut, stamford ct usa abstract this paper examines starbucks corporate strategy of sustainable efforts in ethiopia, particularly in the sustainable sourcing arabica coffee. Sustainability decreases poverty the borgen project. Group a institutions, taken as a whole, produce more income impact than group b institutions. Achieving odf status and getting certified as such are important milestones in the process rather than the end of the journey. More broadly, bop refers to a marketbased model of economic development that promises to simultaneously alleviate widespread poverty while providing growth and profits for.
The recently released global monitoring report 20142015 focuses on the importance of sustainability as a means to enable countries to reach out to their poorest people over the medium term to 2030 and long term beyond 2030. Inside unilevers sustainability myth new internationalist. In the united states more than 45 million people, or 15% of the population, are officially poor, according to the census bureau. Poverty to achieve sustainable development for all. Global communities case study a marketbased, approach to. Strategies for eradicating poverty to achieve sustainable. It is also defined as the process of people maintaining change in a homeostasis balanced environment, in which the. The first united nations millennium development goal calls for a distinct reduction of worldwide poverty. In the 21st century, it refers generally to the capacity for the biosphere and human civilization to coexist. The poorest economic quintiles in resourcepoor settings are often more likely to turn to the private sector than to government services, which often fail to reach those in greatest need prata et al. Sustainability unit, the london school of economics and political science, the overseas development institute, the world resources institute, the new climate economy, mckinsey, brookings, and the.
Due to health issues, they went into debt and were in crisis. Thus, microfinance institutions are being blamed for serving the better off clients. The biggest challenge that the poorest of the poor face is the lack of a stable income. Sustainability marketing for the poorest of the poor request pdf.