Use them to direct, manage, and guide your project as it progresses. This launch email example is a minimalist piece which includes the fundamental information about the product, such as the name and the image of the shoes. After years of helping authors build their platforms, and then use those platforms to launch top. During the planning phase, good project management will include an action plan for any potential risks that may arise throughout all launch phases. General george patton once said, a good plan violently executed now is better than a perfect plan executed next week. Creating buzz three to six months before book release. This is how to create a prelaunch strategy for your book medium. Katz will offer miniclasses in a backstage, passwordprotected area of her website during the launch party period. So many people keep fiddling with it, hoping to get it perfect. A simple 10step book launch plan you can easily use to outrank. In this article, im going to layout the basic things every author needs to do for their launch and walk you through the exact framework i use with my clients to launch their bestselling books. You dedicate a few weekseven monthsto writing the book. There is no magic formula for any product launch but there are some simple steps which can remove some of the agony of launching without a template. If done well, the book launch will help draw people to you online because theyve read your book and enjoyed it, not because youve tweeted at them to buy it.
Good project schedules are also resourceconstrained consider the availability of human resources and schedule accordingly. Plan a successful book launch book release template. But a book launch party can be a great way to give your marketing a push, too. The four categories, represented by swimlanes, are productservice management, brandingmarketing, channel management, and salespost sales. Mar 30, 2016 in this blog post we focus on planning a book launch to celebrate your new book a kind of birthday party for your latest creation. Identify your target market determine if your market is big enough checklist before you even write your book, you need to make sure that there is a market for it, and that youre aware of the competition youre facing. How were building and launching a new product, stepbystep. I truly hope that this blueprint and all the free training videos ive given you have opened your eyes to a whole new way of thinking about your business and your marketing. In terms of a book launch, you could connect with your audience by telling them the story of how the book came to be what motivated you to write it, do you remember the moment you decided to write it, what brought you to this moment in time, your background, etc. Promotion can seem like a daunting task, especially when it comes to planning your first book launch. Unfortunately, this is the reality of any project management.
That is why we created this stepbystep launch guide for the gospel project. When your book is finally published, its the end of a long, sometimes arduous journey. Easily manage projects with help from the simple, visual tools in project plan 1. Book marketing plan the definitive checklist book launch. Promoting your book takes careful planning so you get the most out of your time and effort. Its such an important question and one that has some simple answers as well as more intricacies. How to confidently plan and execute a successful book launch. If you dont have a plan to launch that product, then youre jeopardizing your success. One top focus should be planning the actual launch of your book. As we have already established this project is about writing a book and the book is about the customizable and adaptable methodology for managing project. Project launch stage how to get a project properly running. A successful book launch always starts with a good plan. The bigger your platform and access to influencers, the bigger and more diverse your launch.
A stepbystep launch guide for the gospel project the. Were launching a new product, and we want to take you along for the ride. In this article, youll find the most comprehensive listing of project plan templates for microsoft word. Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. This launch planner, while not lengthy, is jam packed with realworld wisdom to help you develop and launch for book, podcast, or other project in a way that will ensure your success. A book launch plan for firsttime authors without an. Using the releases roadmap, you can add phases and milestones for everything that has to happen as a part of the launch. While its not easy to launch a book without any kind of online. Learn the 6 essential elements to a winning book launch. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Hes planning a book launch for 2015 and asked what i recommend for his book launch dates. Decide whether your book launch is inviteonly or open to the public.
Of course, a soft launch is a common launch plan when companies lack the time and resources to properly launch. This example roadmap is organized by the type of initiative. Finally, when the dust settles, youre rewarded with a handful of. Project management in marketing the key to successful. Its like trying to drive a car at the same time you. If youve ever wanted guidance on how to plan a book release, then the book launch planner will be your new favorite tool. Use easy and efficient planning and status tracking. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Therefore, the product of this project is a book that provides extensive details to explain the model and its various components. When your book achieves a reasonable foundation of readership or success, so too will your online presence. Finally, when the dust settles, youre rewarded with a handful of daily sales.
Book launch checklist and timeline the book designer. Well teach you how to launch a book like a pro and sell more books. After all, a lot of books take years to write and months to edit, design, lay out, proofread, and set up for publication. Dec 12, 2017 while its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position.
Ive had three in a little more than two years, and ive found some elements of a book launch party to be consistent while others changed or evolved. Building and managing a web project is a big, complex process one that branches far beyond the phases directly in front of us. I call this a book marketing action plan, and you can download a free excel template to build your plan here. Product launch marketing plan consists of typical readymade tasks. Book purchasers can participate, regardless of physical location. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. The plan needs to include all parts of the project, which are as follows. This is a reiteration of the business case, where you described the idea behind the project and how it benefits the organization. It contains great check lists, and all kinds of things you might not even be aware to include in launching your project. Even if you are selfpublished and dont need to write to a specific word count for an agent or publisher, you will probably still want to align to the expectations of your potential audience. A book launch plan for firsttime authors without an online. May 29, 20 description of desired outcome and project. Plan your book launch tasks nonfiction authors association. Its also hard to keep up with all the options that are available.
Try and get awardwinning pm tools that can help you manage projects from start to finish. Product launch marketing template is your reference to make any new goods be a hit in the market in just a short time. Good project management is about understanding that no project or product launch always goes according to plan. Many of my clients write selfhelp and howto books, books about healthy living and healing. To begin forming your book marketing plan, start by building a list of tasks. This is the manual you must download to make a careful selection of the people, resources and contingency plan to make your product launch plan.
A product launch plan is usually a timelinebased roadmap that clearly communicates the deliverables in relation to time. And since the project plan is directly tied to specific milestones and tasks related to the new product launch, those are best represented on a releases roadmap. Keep in mind that some of the best book launches are fairly simple and, depending on your book and your marketing plans, you may use only a few of these. Nov 04, 2014 hes planning a book launch for 2015 and asked what i recommend for his book launch dates. Ive started many projects and when ive engaged directly with family and. Show your personality and your audience will be engaged and connect with you. Feb 24, 2020 this launch email example is a minimalist piece which includes the fundamental information about the product, such as the name and the image of the shoes. For more project plan templates in additional formats, like microsoft excel, check out this top excel project plan article. Product launch marketing plan free download excel template. But this is just the tip of your book publicity plan there is so much more a books launch team needs to do, according to. Dont let all of the work on a marketing plan go to waste because you didnt hire a competent editor. Writing a book is a good start, but its not enough.
Nov 12, 2019 sample project plan describe the major phases of the project. The project that creates your product is just the starter pistol in the long run to market. Six months prior to a book launch, your publisher will likely have your. Easy plan to schedule your book project live write breathe. Product launch plan subtitle date company document history.
However, while there seems to be a lot of steps, an effective book launch plan isnt complicated. Book launch tools, resources and content to help authors. On one hand, theres the multidisciplinary nuts and bolts work of creating the site itself. Dec 18, 2018 plan every detail of your product launch. Although you expect the plan to change somewhat as you learn more about the book launch, you now have enough confidence in the overall plan to switch from manual to automatic task scheduling. While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. A stepbystep launch guide for the gospel project launching a new curriculum for the entire church, or even beginning a new study for your small group, can sometimes feel overwhelming. No one will do all of these tasks, but having them in order and in a chronological sequence can be a powerful help in getting yourself organized. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release. Mar 01, 2018 to begin forming your book marketing plan, start by building a list of tasks. This template gives you a predefined structure of your marketing project.
Instead of a party happening at a concrete time of day, my online book launch will run for 24 hours, she says. So, were pulling back the curtain to give an inside look at what really goes on behind the scenes of building and launching something new. In this blog post we focus on planning a book launch to celebrate your new book a kind of birthday party for your latest creation. Good project scheduling considers all tasks, their durations, and their dependencies. It is a practical strategy, especially when testing a minimum viable product, but be sure to create a launch event retroactively. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. I plan to present my project with exhibition and installation in moscow, make prints with optical enlarger, and make a maquette of book with real moss. But with a few helpful tips and a little help from your friends, you can plan a fun and successful event. This is the manual you must download to make a careful selection of the people, resources and contingency plan to make your product launch plan a success. How to create a book marketing and publicity campaign. Without a master plan for your book launch, you will be frantic and in a tailspin on the day of your launch. At any given time, there seem to be 1,000 different ways to market your book. Its a great example of a simple but efficient product launch email. But this is just the tip of your book publicity plan there is so much more a books launch team needs to do, according to this new post from publicist coleen hatrick.