Highest brand equity cocacola is undoubtedly one of the most renowned brands with the highest brand equity. According to cocacolas 2009 swot analysis report they only have a few weakness. Cocacola co the, swot analysis, in soft drinks world march 20 scope of the report scope this global profile focuses on the. The overarching strategy of a company developed by its leadership that reflects its mission and core values in its goals and underlying business strategies for achieving them. The aim of this specific report is to demonstrate the significance of micro and macro environment analyses where companies could apply the. Hr practices in coca cola recruitment coca cola free. Because of this, cocacola has come up with long term objectives. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. The conclusion of this paper emphasizes that the company. Customer concentration is when customers focus on a product such as how.
Being large and having dominant market share has a few advantages over competitors. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. The cocacola brand is globally valued and recognized. Coca cola is one of the many organizations that use sap r3 enterprise resource planning software. Here is the swot analysis of coca cola updated in 2019 that will help you understand its business values, strengths, weaknesses, and revenue. It is a giant company that has continually enjoyed the advantage of manufacturing and distributing top and favorite brands in the united states of america which have spread to diverse markets in the world. Internal analysis of the coca cola company management. Internal and external analysis of the coca cola company. Coke comes under fda, food category, as being a nonalcoholic beverage. Strong brand identity cocacola is a highly popular brand with a unique brand identity. Coca cola international strategic management project report. As indicated in the part 2 of the slp project, the coca cola company is the largest company that manufactures, distributes, as well as sells nonalcoholic drinks globally. This software allows all members of the coca cola organization to access the information at anytime where ever they are in the world.
Cocacola is one of the worlds largest and most popular brand in beverage industry. It is expected that by implementing these strategies cocacola company will be. The geographic view of coca cola can be label as global construction of ife matrix for coca cola. The geographic view of cocacola can be label as global construction of ife matrix for coca cola. In this presentation i have covered many basic functions of hr department with respect of coca cola company, hopefully this presentation will help all. If a firm is a more efficient producer of goods or services than its competitors then it has an advantage. The coca cola brand is globally valued and recognized. It operates its business in more than 200 nations and has more than 2,700 beverage products. Production in france, cocacola bottling company west and related company, grand forks cocacola. Cocacola swot analysis 2 the cocacola company the purpose of a swot analysis for a company is that it focuses on the internal and external factors of a business. It was also awarded highest brand equity award in 2011 by interbrand.
Economies of scale allow the company to share its fixed costs over hundreds of brands and billions of servings, making each. Coca cola swot analysis 6 key strengths in 2020 sm insight. Any company that fails to meet the governments standards could possibly receive. In our opinion, the consolidated financial statements give a true and fair view of the consolidated financial position of cocacola hbc ags the company and its subsidiaries together the group as at 31 december 2017, and of its consolidated financial performance and its. It involves identifying the internal and external factors that are favorableunfavorable for business to. The swot analysis examines the strengths and weaknesses internally of a business.
This paper uses coca cola company as the case study to explain more about the external and internal environments in business. Internal analysis 2 why does firm performance differ. Coca cola company is the global leading manufacturer and distributor of soft drinks and beverages. Swot analysis of coca cola company swot analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats inside a company, project, or a business venture. Because of this, coca cola has come up with long term objectives. An internal analysis of cocacola is performed to understand the internal capabilities. Focuseconomics consensus forecast reports, cocacola can reliably create internal business plans, but also external countrylevel plans in conjunction with their bottling partners. Coca cola swot analysis swot of cocacola marketing tutor. While cocacola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of cocacola that wash up on the beaches sauven, 2017. Learn more about the cocacola company, our brands, and how we strive to do business the right way. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Cola hbc above the willis towers watson benchmarking pool of high.
Coca cola swot analysis 2019 swot analysis of coca cola. Internal analysis and swot analysis of the cocacola. Cocacola was established in the year 1886 at atlanta, georgia. Click here to find out coca colas strengths, weaknesses, opportunities and threats. Comparative analysis of cocacola company and pepsico. Hr practices in coca cola free download as powerpoint presentation. This paper is intended to perform a strategic analysis or internal analysis and swot analysis of the cocacola company, the leading company in the beverage industry. An external analysis of the soft drink industry is performed to understand the impact of environment. We are here to refresh the world and make a difference.
This paper will candidly conduct an internal analysis of the coca cola company. Coca cola swot analysis 2019 business strategy hub. Ko is a total beverage company, offering over 500 brands in more than 200 countries and territories. Here, different types of strategy analysis tools have been used and we try to find out. Background and history coca cola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. As such, the company must be aware of the latest economic. Information on how to contact investor relations, transfer agent, board of directors and corporate. Only pepsico and nestle can compare to the coca cola company s sheer size and the market share in the nonalcoholic beverage segment.
The internet, globalization and digitization contribute to the markets. This is an achievement that forms the foundation for much of the companys success. The quintessence of strategymaking, it should be noted, is that the success of an. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Strong brand identity coca cola is a highly popular brand with a unique brand identity. According to the 2012 sustainability report, 98 percent of cocacola system plants are in compliance with internal wastewater treatment standards. Swot analysis of coca cola guide to perfect business. After assessing cocacolas swot analysis, it is apparent that cocacola has greater strengths than weaknesses and its. Coca colas corporate communication strategy within the company includes conducting stakeholder analysis to understand their individual stakeholders needs and attitudes. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The cocacola company has operations in over 200 countries worldwide. Coca cola industry analysis research paper swot analysis. Its soft drinks are the mostselling drinks in history. This involved a series of focus groups with consumers aged 18 and over and with employees of the cocacola company.
The swot analysis is used to analyze the internal and external environment of the company. Internal factor evaluation ife of coca cola company free. Looking for the best coca cola company swot analysis in 2020. This is reflected in the companys 2017 employee engagement results, which set the bar for the coca. The outcome is to use a completed external and internal analysis of the cocacola company, in the completion of a swot. The swot analysis is a very effective way of recognizing the businesss. The company faces challenges in todays marketplace because of market driven changes, regulatory changes and socioeconomic changes. The corporate strategy provides clear direction for all the business units working in concert to meet shareholder. From the late 1800s until today, the cocacolas brand has evolved into a top contender in the beverage industry, which ignited the cola wars with the companys top competition pepsico. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia.
I have to type a 7 10page paper, integrating the external and internal company analysis, completing a formal company swot. Cocacola is one of the many organizations that use sap r3 enterprise resource planning software. Swot analysis is a strategic planning tool that can be used by cocacola managers to do a situational analysis of the company. Internal analysis and swot analysis cocacola company. It is one of the top companies of the world and has remained as the number 1. Cocacola swot analysis matrix step by step weighted swot. Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. Coca cola and its social responsibility 1093 words 5 pages. Governments would regulate the manufacturing procedures of products. Highest brand equity coca cola is undoubtedly one of the most renowned brands with the highest brand equity. Internal and external analysis of the coca cola company 1. Pdf cocacolaco swot analysis kenny nguyen academia. The company ranks top in nonalcoholic beverage industry and also in the marketing, distribution and production of its concentrated syrup.